Using your website’s design to grow your business
Sometimes it’s amazing to think about how much some people are willing to pay for just a website.
Even a simple one would work just fine, so why pay an exorbitant amount for one that looks a bit better?
In this article, we will discuss why great web design is crucial to building a great brand image.
That doesn’t necessarily mean you have to fork over your next six months of profit. It does mean that you should find a beautiful web design style that works for your brand.
It requires a lot of skill to put together an outstanding website that will offer a pleasant user experience for all your visitors.
Therefore, if you aren’t a web designer, we recommend that you hire a web design agency.
Consider your navigation, for example. It should be easy for visitors to find whatever page they’re looking for.
If they can’t find a way to get there within a few minutes, they’ll probably leave. This is a common mistake among amateur web designers. To avoid such mistakes and put together an outstanding website the first time around, leave it to web design agency.
Here are a couple things that professional web designers can offer you:
A professional brand appearance
If you were to personify your website, would yours be a well-dressed, polite, and helpful brand representative or a sloppy, rude, and unhelpful one?
Only one contributes to the growth of a positive relationship with your customers. Hint: It’s not the second one.
Your professional appearance also plays a major role in how much your customers trust you. An unprofessional website makes you come off like a dusty, dimly lit shop with trash outside in the sketchy part of town. Don’t judge a book by its cover is easier said than done. With your customers, don’t risk it.
Competitive edge
It’s the internet era, and it’s most likely that your competitors are already online. If you’ve got a sloppy, poorly-made site, it’s not going to stand a chance against your competitor’s beautiful, accessible site. Customers are going to choose them first.
You don’t just need to catch up to them. You can get an edge on them with superior web design, ensuring that you stand out from the crowd.
Most similar businesses in an industry have similar information, pricing structure, and target market. Your website is where you can differentiate yourself and make your business the obvious choice.
A Consistent Brand Identity
An inconsistent website with different fonts, different themes, or different color schemes is one way to make people move on to the next one. People like consistency online.
If you go online and take a look at a few professional websites that you admire, chances are they are using the same format, typeface, color schemes, etc. across the entire site. This makes people aware that they are still on the same site as they navigate through it, making for a more enjoyable user experience.
Another reason that it is important is so that the design doesn’t distract a visitor from your main message. Ultimately, beautiful web design is supposed to aid the process of delivering the message to your visitors, not detract from it.
Search engine optimization (SEO)
Web design plays a major part in the way that you put content up on your site. Your content, in turn, is what search engine algorithms look for as they determine how to index you.
SEO is incredibly important. A poor website will result in a low ranking, which means you won’t be as visible online and will probably lose a great deal of business. It’s not just about your content, too.
If your web design code isn’t optimized for SEO, chances are you still aren’t going to be ranked very high up.
To make sure that your web design practices and therefore your search engine visibility is able to take your business further, hire a web design and development agency!